Meta has finally launched its response to Twitter after a very short pre-launch campaign. The new micro-blogging platform, branded Threads from Instagram, is poised to take on Twitter and has already garnered over 100 million users in less than a week since its launch. This makes it the first of its kind to reach such a milestone in such a short period.

Here are the top key things you need to know about Threads:

  1. It is designed for real-time updates, allowing users to see new posts from their friends and followers as soon as they are posted.
  2. The platform enables users to create public conversations, providing a great way to share thoughts and ideas with a wider audience.
  3. Threads feature a simple and intuitive interface, making it easy to use even for individuals who are not familiar with social media apps.
  4. Users have a high level of control over their privacy, as they can choose who can see their posts and who can send them messages.
  5. Meta is yet to unveil its advertising strategy for Threads. However, it is projected that brands and advertisers will be able to target Threads users through Instagram ads by segmenting how and where they want the ads to display.