In 2014 when Princeton University predicted that Facebook would be out of business by 2021, the reaction from Facebook, now Meta, was rather combative and defensive. Here we are, Facebook, the main cash cow of Meta has seen its revenue marginally decline while Meta’s shares have plummeted by unprecedented levels. There are signs that Facebook usage has peaked and it could continue to see its active users decline for the foreseeable quarters.

We believe the huge bet by Meta on the Metaverse is not only farfetched but a long-term vision that the company could end up paving the way for the real winners in the terrain.

As an advertising giant, we see Meta focusing on getting better deals from agencies, brands and advertisers by tuning its tripartite platforms of Facebook, Instagram and WhatsApp to offer more value to brands and their users.

We have been working with some of the largest regional and global brands to leverage social media, talk to us today via email:

If you are interested in learning more about how to leverage digital transformation and strategic media planning for your brand, please don’t hesitate to contact us via email at or We would be happy to discuss how we can help your business navigate this changing landscape and find success in the digital age.

This article was adapted from SBI Passport 2023. You can download the full report with the secure link below: