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The ‘FUDs’ & Your Brand

In the last two weeks, the global financial market news and information feeds have been inundated with a series of FUDs (fear, uncertainties and doubts). As if that was not enough, last week presented a scenario that looked like a reckoning for the global economy. Fears of another major recession in the U.S, the UK and perhaps, entire Europe could further trigger another global economic meltdown similar to what we had in the 2007/2008 global financial crisis.

For brand managers and marketing solutions providers like us, it is pertinent to understand the metadata driving the current atmosphere of gloom and doom. From the resultant effects of the COVID-19 pandemic to the hyperstimulation of the financial market with excess liquidity and the Russian invasion of Ukraine, coupled with the dislocation in the global supply chain caused by the war; there seems to be a ‘perfect storm’ that could be a precursor to a more sinister future for the global economy.

With the benefit of hindsight, despite the obvious nexus between recessions, some of the pivotal lessons from similar global economic crashes are instructive. As a brand, it is expedient that you bring forward some of your innovative initiatives because some of the most successful ideas, tech companies and innovations driving the global economy today were initiated in the month leading to and during the 2007/2008 meltdown. It is also a time to charge brand leadership to learn more and be more curious in developing new skill sets and competencies that can enable them to deliver superior results, and gain the trust of their team to become market leaders and change-makers.

As a lesson, every crisis is an opportunity to become better. 

We have survived local and global recessions, talk to us about how your brand can leverage digital transformation and a superior team of talents to lead and be more profitable. Reach out to us via email: info@sbimedia.com.ng