Higher for Longer

Fueled by many headwinds, the global economy continues to grapple with a ‘higher for longer’ inflation rate, it is pertinent to have a strategy as a brand because the lack of it might not only harm your brand in the short term but diminish its viability in the future.  Here are 6 tips on ideas for a […]

Digital Transformation & Your Brand

No matter how big or small your brand is, digital transformation could be the driving force that will spur it into the next phase of growth. As ambiguous as it seems to many, digital transformation is all about doing small things using technology to make a larger impact. Here are five tips on how to […]

Social Commerce and your Brand

The blending of social media and e-commerce, known as social commerce, has become a significant force driving digital transformation. Businesses can now engage with customers in a more dynamic and personalized manner, thanks to social commerce platforms. These platforms enable companies to promote their products, offer real-time customer support, and utilize user-generated content through social […]