Let’s Get SMART

Ever wondered why many campaigns fail? It is not unconnected to the absence of SMART objectives. It is critical that advertising campaigns must have SMART objectives in order to be effective and profitable. Setting specific, achievable goals is crucial given how competitive and dynamic the advertising industry is. Here are some reasons SMART targets are […]


Towards the end of last week, one of the most bullish investors in video streaming, Paramount Global said its parent company raked in more subscribers than it was anticipated for its streaming service, Paramount+. In the first quarter, Paramount+ had 60 million subscribers at the end of March, 4.1 million more than it did at […]