With over 1.4 billion users, Instagram is undoubtedly one of the largest engagement platforms in the digital marketing ecosystem. Moreover, one of the most sticky and effective advertising formats on Instagram is reels. Cross segment and available data shows that Reels is known as the best place on Instagram to reach people who are not your followers and a place where brands and creators can be discovered by anyone.

Reels ads was launched last year and is yet another way for businesses to advertise online. They can help businesses reach greater audiences and allow people to discover inspiring new content from brands and creators.

Reels ads are full screen and vertical, similar to ads in Stories, but appear in between individual Reels. Duration of an ad can also be up to 30 minutes and when people see an ad they don’t like, they can skip the ad, or tap the menu on the post to hide or report it.
Taking advantage of innovative formats like Reels ads should be a top priority for all brands as it’s an opportunity to reach potential customers.

Campaign data proved that short-form videos tend to attract younger audiences. If that’s a segment you wish to reach and engage with more, adding Instagram Reels ads to your advertising strategy makes sense.

To learn more on how you can use Instagram reels and other native formats to engage with our targets and customers, talk to us today via email: info@sbdimedia.com.ng.