Over the years, we have collaborated with some of the most creative personalities to drive customer engagements for our partners and clients. The most critical factor in choosing a brand ambassador (BA) could be different from one brand to another, however, the principles are similar. Today we are sharing six things to consider when appointing a BA curated by Olivia Gunawan

Profile
People who are relevant to the brand should be chosen. For example, if your company sells one-of-a-kind products for babies and toddlers. Of course, hiring a teenager as your business assistant is not a good idea. In this case, a mother who has recently given birth is more suitable, regardless of payment. An ambassador to a more appropriate profile brand’s product will be relevant to your product.

Reputation
Of course, building a positive image for the company necessitates a BA who makes a good impression. Analyze and delve deeper into the most recent issues concerning the prospective BA, and ensure that he has a good reputation, at least in the eyes of his target audience.

Credibility
Credibility, A brand ambassador’s credibility is an important consideration. This is because companies and brands do not hire people with a bad track record, as a result, brand managers should exercise caution when selecting brand ambassadors.

Customers or consumers generally trust the opinions of company employees about the company and its products. Of course, they believe that workers have less or do not have the same shares as management. When employees frequently discuss the company’s products and brands, it adds value to them.

Professionalism
A brand ambassador represents and advertises a brand and one of its identities. You want to establish a positive identity in the eyes of the audience. As a result, make certain that your prospective brand ambassador is a professional.

Persona
The brand ambassador should be able to capture the attention of his target audience. So, find a brand ambassador who is well-liked by your customers.

Trust
Finally, you must ensure that they believe in the brand, which is even more critical if they are actual users of the brand. A BA must communicate messages honestly and consistently. So that customers can see the brand’s genuine relationship and that the brand is more than just a business.

With several years working with talents and brands, it begins with a brief. Talk to us about your brand building needs using brand ambassadors.  Get in touch with us today – info@sbimedia.com.ng