Harnessing the power of personalization

Businesses and organizations across various sectors have the capacity to enhance customer experiences, increase engagement, and stimulate growth through the effective utilization of personalization. Personalization involves tailoring products, services, interactions, information, and communications to align with the unique desires, interests, and behaviors of individual customers and users. This article outlines strategies for harnessing personalization effectively: […]

Digital Transformation & Your Brand

No matter how big or small your brand is, digital transformation could be the driving force that will spur it into the next phase of growth. As ambiguous as it seems to many, digital transformation is all about doing small things using technology to make a larger impact. Here are five tips on how to […]

AI Futures and Marketing

It is an understatement that artificial intelligence (AI) has dominated the business and innovation headlines this year. As a statement of fact, billions of dollars in investment in both private and public markets have been directed towards companies providing services and products with AI as an enabler or derivative of their focus. As AI begets […]

Celebrating a Decade of Excellence – Unveiling SBI Media Group’s Commemorative Logo

In a remarkable celebration of its 10-year journey, SBI Media Group proudly presents its commemorative logo to a distinguished audience that includes top journalists, editors, and writers from both within and outside the dynamic realm of the marketing industry. The unveiling of this special emblem stands as a testament to the agency’s relentless commitment to […]

Find X

After rebranding the world’s largest micro-blogging site, Twitter into X, Elon Musk, the majority owner of the platform has started unfolding his short, medium, and long-term plans for X. With the aim to become the ‘app for everything, Musk’s ambition for X could be the biggest gamble in the history of social media, eCommerce, technology, […]

Let’s Get SMART

Ever wondered why many campaigns fail? It is not unconnected to the absence of SMART objectives. It is critical that advertising campaigns must have SMART objectives in order to be effective and profitable. Setting specific, achievable goals is crucial given how competitive and dynamic the advertising industry is. Here are some reasons SMART targets are […]

The Rise of Virtual Stores

With the advancements in¬†technology¬†and evolving consumer behaviors, the concept of virtual stores in marketing has gained significant prominence in recent years. These virtual stores offer customers the opportunity to browse and purchase products within an online setting that closely resembles a physical retail environment. The immersive shopping experience typically associated with brick-and-mortar stores can now […]

Apollo

The gloves are off. There is now a “Civil War” in social media and segments of the Internet. This is because just as Twitter recently announced that it is planning to launch a full-fledged messaging platform, Meta’s Instagram is now planning to release a text-based app that will compete with Twitter. In the last six […]

BLUETTI launches LAAF Project

BLUETTI, a leading manufacturer of portable power stations, has donated over 100 BLUETTI E-40-Series Solar Home Systems to Yaba College of Technology in Lagos as part of its ‘Lighting an African Family (LAAF) CSR project’. The initiative aims to provide affordable and eco-friendly solar-powered lighting solutions to underprivileged African families, with the college being the […]