As content becomes more video-driven, YouTube, the world’s largest video-sharing site becomes more crucial to your brand. According to the latest YouTube statistics, the video-sharing platform has 2.3 billion users worldwide as of 2021 (Statista, 2021). In 2021, YouTube’s user base in Nigeria amounted to approximately 5.29 million users. It’s ranked as the second-most popular social network, and the only platform that has more active users than YouTube is Facebook. 

Updates to Google’s advertising resources indicate that YouTube had 32.90 million users in Nigeria in early 2022. This figure means that YouTube’s 2022 ad reach was equivalent to 15.4 percent of Nigeria’s total population at the start of the year.

As one of the most-visited sites on the Internet and the main platform for Google video ads, YouTube has seen incredible growth. More and more people spend increasing amounts of time watching content on the site. 

While most brand owners basically advertise and aim for multiples of video views on the platform; YouTube is one of the most effective platforms for long term brand building as it not only brings quality traffic to your content or website, it allows you to tell a story while targeting the right audiences. As a result of its huge and diverse audience segments, every brand has the opportunity to create content, sequence it and build a sticky audience you can grow over many years to come.

Still yet to add YouTube to your marketing strategy? Get in touch with us today: info@sbimedia.com.ng